Cadbury_® Jaffa_® Race

Ready to roll - Friday 16 July 2010

Roll up for the big roll down! The iconic event of the Dunedin Cadbury Chocolate Carnival is back! Watch 30,000 Cadbury Giant Jaffas scramble down Baldwin Street, the steepest street in the world. Stare in awe as they come bouncing toward you, hurtling on their exhilarating high-speed journey.

This years beneficiaries of the Cadbury Jaffa Race are Parents Centres NZ Inc and The Malcam Charitable Trust. 

Cadbury Ltd, Taieri Parents Centre (on behalf of Parents Centres NZ Inc), The Malcam Charitable Trust, and Dunedin City Council all work together to produce this unforgettable occasion.

Cadbury Jaffa Race tickets – how does it work?

• In 2010 we will have 30,000 Cadbury Giant Jaffas ready to roll down Baldwin Street
• Every Cadbury Giant Jaffa is individually numbered by hand. Numbers 1 to 30,000 are printed on self adhesive paper and each number is stuck on to one Cadbury Giant Jaffa
• It takes approximately 15 to 25 seconds for the first Cadbury Jaffas to make there way to the bottom of Baldwin Street. Race times are dependent on track and weather conditions
• There are three sets of 30,000 tickets. For every Cadbury Giant Jaffa there are three tickets with the same number. One set of tickets is sold through the Malcam Charitable Trust and Otago and Southland Schools. The other two sets of 30,000 tickets are distributed by Parents Centres throughout New Zealand. 
• All of the money raised with the sale of each ticket is kept by and directly benefits the organisation selling the ticket.
• All the Giant Cadbury Jaffas are released at 12.30pm from the top of Baldwin Street, Dunedin, the steepest street in the world.
• The Cadbury Giant Jaffas are channelled into a chute at the finish line. The first five through the chute gate are winners!
• In 2009 Otago Polytechnic carpentry management and students were asked to redesign the finishing chute to collect the winning Cadbury Jaffas. Click here to see progress pictures of the team in action
• Winning numbers are announced on the day, broadcast through Classic Hits, published on www.chocolatecarnival.co.nz and printed in the following Saturday edition of the Otago Daily Times.

History

• The Cadbury Jaffa Race has been run down the world’s steepest street, Baldwin Street, in Dunedin, since 2002
• Since 2002, over $410,000 has been raised for local charities including Canteen, Dunedin Kindergarten Association, The Malcam Charitable Trust, The Otago Community Hospice, primary schools throughout Otago and Southland and nationally through Parents centre NZ Inc.

  

2010

• In 2010, 30,000 Cadbury Jaffas will be released from the top of Baldwin Street
• This year’s recipients of the Cadbury Jaffa Race are Parents Centres New Zealand Inc. and The Malcam Charitable Trust. Parents Centres NZ Inc. comprises of 52 not for profit centres around New Zealand. Their primary objectives are to deliver community support and education to parents and their children aged 0 – 5 years. Centres are run by teams of volunteers who every year perform a number of various fundraising activities. For more information on Parents Centres NZ Inc. visit www.parentscentre.org.nz. The Malcam Charitable Trust is a recognised provider of training programmes benefiting ‘at risk’ youth. The Trust aims to motivate young people to achieve their potential, challenges them to be the best that they can be and teaches them that they do make a difference. Malcam Charitable Trust provides opportunities for young people to extend their limits, develop trust, in one another and build confidence. For more information on The Malcam Charitable Trust visit www.malcam.co.nz
• For information on how you can purchase Cadbury Jaffa Race tickets please visit www.malcam.co.nz or www.taieriparentscentre.co.nz. Tickets will be on sale in May 2010.

Cadbury Jaffas

• Cadbury Jaffas are round balls of orange candy coated chocolate confectionery
• Cadbury Jaffas have been manufactured and sold in the New Zealand market since 1931. They quickly became so popular that Kiwis abroad often phoned home asking to be sent another box. Every Kiwi knows the fun of rolling a Jaffa in their mouth and experiencing the unique orange and chocolate taste.
• Dunedin is now the proud home of Cadbury Jaffas, with production of the delicious sweets moving from Auckland to the Dunedin factory toward the end of 2008. Orange and chocolate aromas now waft throughout the Cadbury factory when Cadbury Jaffas are being made
• The Cadbury factory in Dunedin will produce nearly 90 tonne of Cadbury Jaffas in 2009
• New Zealanders on average consume approximately 126,404 Cadbury Jaffas per day. That’s more than enough Cadbury Jaffas for every single person in Dunedin to enjoy, every day of the year!

Baldwin Street

• Dunedin is home to the steepest public street in the world. Baldwin Street has a gradient of 1 in 2.86 at its steepest section, a 38% grade, and is officially recognised in the Guinness Book of Records
• Baldwin Street runs off a main road just minutes from the centre of the city. The little street inclines gently then rears up dramatically only to stop abruptly on the hillside after 34 houses
• The Cadbury Jaffa Race has been run down the world’s steepest street, Baldwin Street, in Dunedin, since 2002

2009 Winning Numbers

The winning numbers from the 2009 Cadbury Jaffa Race were 1st: 21078 2nd: 28266 3rd: 27329 4th: 1624 5th: 9228

CADBURY JAFFA RACE FULL TERMS AND CONDITIONS

Information on how to enter and prizes form part of the Terms and Conditions of entry. By purchasing a ticket, entrants agree to be bound by the Terms and Conditions of entry. Please ensure you view the full Terms and Conditions for The Cadbury Jaffa Race . You are also recommended to print out the full Terms and Conditions and retain a copy for reference.

TERMS AND CONDITIONS:
The Cadbury Jaffa Race will be held on Friday 17th July 2009 at Baldwin Street,Dunedin at 12.30pm. There will be 3 sets of 30,000 tickets available for purchase. The first set of 30,000 tickets will be sold to businesses and during the street appeal and proceeds donated to The Malcam Charitable Trust. Some tickets will be gifted to nominated schools with those schools selling their tickets to their school community. All pr ceeds will stay with the individual schools. The second and third sets of 30,000 tickets will be sold by nominated branches of Parents Centres New Zealand Inc by street appeals and collections. All proceeds will be divided between the centre responsible for selling the tickets and Taieri Parents Centre. The Taieri Parents Centre will be responsible for the coordination of all tickets sales on behalf of Parents Centres New Zealand Inc. Each set of 30,000 Cadbury Jaffa Race tickets will be identified and printed in a different colour. One Cadbury Jaffa Race with 30,000 Cadbury Jaffas will be raced down Baldwin Street in Dunedin. There will be 5 winning Cadbury Jaffa numbers, which will in turn relate to 5 prizes per set of 30,000 tickets. There will be 15 prizes in total. The Malcam Charitable Trust are responsible for the race and prize details. To enter, you must purchase a Cadbury Jaffa Race ticket prior to 11.30am Friday 17th July 2009. Entrants may purchase as many tickets as they wish. There is one major prize per set of 30,000 tickets of a $1000 grocery voucher. There will be four consolation prizes per set of 30,000 tickets. 2nd prize: $750 Petrol Voucher 3rd prize: $500 Prezzy Card 4th prize: Vodophone Sony Erricson W910i 5th prize: Hamper of Cadbury product to the recommended retail price of $100. There will be 12 consolation prizes in total. Winning ticket numbers will be published in the Otago Daily Times and on www.chocolatecarnival.co.nz on Saturday 18th July 2009. Tickets which are illegible, incomplete, partial or substantially damaged, reproduced or altered are invalid. If the winner of a Major Prize is under the age of 16 on the date of the corresponding prize draw, that Major Prize will be awarded to the winner’s parents or guardian. Proof of age may be required. To claim a prize, the tickets with the winning numbers as published in Otago Daily Times and on www.chocolatecarnival.co.nz on Saturday 18th July 2009, must be received at Consumer Services, Cadbury Ltd, 280 Cumberland Street, Dunedin before 30th September 2009. If you are located outside the Dunedin area please phone 0800 CADBURY Consumer Services and ask for instructions on how to claim your prize before 30 September 2009. The judges decision is final and no correspondence will be entered into.