Cadbury_® Jaffa_® Race

Friday 16 July 2010

And the winners of the 2010 Cadbury Jaffa Race are...

Malcam Charitable Trust Race (Orange Jaffa's)

1st Place - Ticket Number: 16963

2nd Place - Ticket Number: 12544

3rd Place - Ticket Number: 02566

4th Place - Ticket Number: 13974

5th Place - Ticket Number: 01262

Parents Centre Race (Purple Jaffa's)

1st Place - Ticket Number: 08802

2nd Place - Ticket Number: 13615

3rd Place - Ticket Number: 00728

4th Place - Ticket Number: 17030

5th Place - Ticket Number: 15316

Roll up for the big roll down! The iconic event of the Dunedin Cadbury Chocolate Carnival is back! Watch 2 races or 25,000 Cadbury Giant Jaffas each scramble down Baldwin Street, the steepest street in the world. Stare in awe as they come bouncing toward you, hurtling on their exhilarating high-speed journey.

This years beneficiaries of the Cadbury Jaffa Race are Parents Centres NZ Inc and The Malcam Charitable Trust.

Cadbury Ltd, Taieri Parents Centre (on behalf of Parents Centres NZ Inc), The Malcam Charitable Trust, and Dunedin City Council all work together to produce this unforgettable occasion.

Cadbury Jaffa Race tickets – how does it work?

In 2010 we will have 2 races of 25,000 Cadbury Giant Jaffas ready to roll down Baldwin Street
Every Cadbury Giant Jaffa is individually numbered by hand. Numbers 1 to 25,000 for each race are printed on self adhesive paper and each number is stuck on to one Cadbury Giant Jaffa
It takes approximately 15 to 25 seconds for the first Cadbury Jaffas to make their way to the bottom of Baldwin Street. Race times are dependent on track and weather conditions
All of the money raised with the sale of each ticket is kept by and directly benefits the organisation selling the ticket.
The first race of the Giant Cadbury Jaffas will be released at 12.30pm from the top of Baldwin Street, Dunedin, the steepest street in the world. With the second race following shortly after.
The Cadbury Giant Jaffas are channelled into a chute at the finish line. The first five through the chute gate are winners!
In 2009 Otago Polytechnic carpentry management and students were asked to redesign the finishing chute to collect the winning Cadbury Jaffas.
Winning numbers are announced on the day, broadcast through Classic Hits, published on www.chocolatecarnival.co.nz and printed in the following Saturday edition of the Otago Daily Times.

History

The Cadbury Jaffa Race has been run down the world’s steepest street, Baldwin Street, in Dunedin, since 2002
Since 2002, over $410,000 has been raised for local charities including Canteen, Dunedin Kindergarten Association, The Malcam Charitable Trust, The Otago Community Hospice, primary schools throughout Otago and Southland and nationally through Parents centre NZ Inc.

2010

In 2010, 2 sets of 25,000 Cadbury Jaffas will be released from the top of Baldwin Street
This year’s recipients of the Cadbury Jaffa Race are Parents Centres New Zealand Inc. and The Malcam Charitable Trust. Parents Centres NZ Inc. comprises of 52 not for profit centres around New Zealand. Their primary objectives are to deliver community support and education to parents and their children aged 0 – 5 years. Centres are run by teams of volunteers who every year perform a number of various fundraising activities. For more information on Parents Centres NZ Inc. visit www.parentscentre.org.nz. The Malcam Charitable Trust is a recognised provider of training programmes benefiting ‘at risk’ youth. The Trust aims to motivate young people to achieve their potential, challenges them to be the best that they can be and teaches them that they do make a difference. Malcam Charitable Trust provides opportunities for young people to extend their limits, develop trust, in one another and build confidence. For more information on The Malcam Charitable Trust visit www.malcam.co.nz
For information on how you can purchase Cadbury Jaffa Race tickets please visit www.malcam.co.nz or www.taieriparentscentre.co.nz. Tickets will be on sale in June 2010.

Cadbury Jaffas

Cadbury Jaffas are round balls of orange candy coated chocolate confectionery
Cadbury Jaffas have been manufactured and sold in the New Zealand market since 1931. They quickly became so popular that Kiwis abroad often phoned home asking to be sent another box. Every Kiwi knows the fun of rolling a Jaffa in their mouth and experiencing the unique orange and chocolate taste.
Dunedin is now the proud home of Cadbury Jaffas, with production of the delicious sweets moving from Auckland to the Dunedin factory toward the end of 2008. Orange and chocolate aromas now waft throughout the Cadbury factory when Cadbury Jaffas are being made
The Cadbury factory in Dunedin will produce nearly 90 tonne of Cadbury Jaffas in 2009
New Zealanders on average consume approximately 126,404 Cadbury Jaffas per day. That’s more than enough Cadbury Jaffas for every single person in Dunedin to enjoy, every day of the year!

Baldwin Street

Dunedin is home to the steepest public street in the world. Baldwin Street has a gradient of 1 in 2.86 at its steepest section, a 38% grade, and is officially recognised in the Guinness Book of Records
Baldwin Street runs off a main road just minutes from the centre of the city. The little street inclines gently then rears up dramatically only to stop abruptly on the hillside after 34 houses
The Cadbury Jaffa Race has been run down the world’s steepest street, Baldwin Street, in Dunedin, since 2002